Virtual Zip Code Look-up

Here is a website (called Prizm) where you can input a zip code and find statistics about average age, income, and household. It could be useful in a variety of economics and social studies exercises to compare various zip codes and why the differences exist.

The website exists as a tool for marketers, so students could use it to develop examples of marketing strategies appropriate for specific locations based on demographics. It would be interesting for students to compare what kinds of advertising they see based on the demographics of their own location that marketers are supposedly using.

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